A Note on Pricing
We price each wine based on what we believe it to be worth when compared with wines of comparable quality made elsewhere in the world. For example, our blend of Bordeaux grapes is priced at, or slightly below, what similar quality Medoc wines command. Due to economies of scale, production costs in Virginia are much higher than regions where grapes are mechanically harvested and turned into wine in industrial facilities that resemble oil refineries. But weather and other conditions make it just as expensive to grow grapes in Bordeaux, Burgundy and Italy’s Piedmont as in Virginia, leading perhaps to the conclusion that the world’s best wines may be the product of challenging environments. In any case, we chose to grow grapes in Virginia and no one should be asked to subsidize that decision. Because our wines are of a quality that we believe justifies the cost of their production, we hope people will buy them for no more than they would spend on comparable handmade wines from other regions.